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  1

  科技公司的春天 納斯達克指數創歷史新高

  The tech-heavy Nasdaq index has closed at a record high, surpassing a level it last reached in 2000 at the height of the dot com bubble.

  以科技股為主的納斯達克指數再創歷史新高,超過了其2000年網際網路泡沫的高峰期的水平。

  The index gained 20.89 points to close at 5,056.06, besting the high of 5,048.62 it hit on 10 March 2000.

  該指數上漲了20.89點,收於5056.06點,打破了2000年3月10號5048.62點的記錄。

  The S&P 500 index gained 4.97 to 2,112.93 and the Dow Jones rose 20.42 points to 18,058.69.While the Dow Jones and S&P 500 have hit multiple records recently, the Nasdaq has taken longer to recover.

  標準普爾500指數上漲4.97至2,112.93,道瓊斯股票上漲了20.42點至18,058.69。道瓊斯和標準普爾500指數最近都同時創下多個記錄,而納斯達克指數很久才能恢復。

  Some analysts think it can push on from the current level.

  一些分析家認為股市上漲還會繼續。

  "[The Nasdaq] has the potential to go up, absent some external event that I can't predict," said Walter Price, senior portfolio manager at AllianzGI Global Technology fund.

  “只要沒有無法預測的外部條件,納達斯克指數有可能會往上走,”安聯集團全球科技基金的資深投資組合經理普里塞說。

  However Mr Price said the current market environment is different from the dot-com boom of the late 1990s.

  但是普里塞先生說目前的市場環境不同於上世紀90年代末的網際網路泡沫。

  In 2000, "a lot of the high-growth companies were selling at 200 or 300 times next year's earnings," he said.

  他還說,2000年,“許多高增長公司的市盈率達到200倍或300倍”

  "This is nothing like that. This is a whole different world versus 2000."

  “現在和2000年的市況截然不同,這個世界完全跟2000年的不一樣。”

  The rise of Apple has been an important part of the Nasdaq's recovery. It launched the iPod in 2001 and the iPhone in 2007.

  蘋果的崛起一直是納斯達克指數復甦的一個重要組成部分。它於2001年推出了iPod,並且在2007年推出了iPhone。

  The success of those products helped its market value surge to more than $750bn and accounts for around 10% of the index's value.

  這些產品的成功有助於其市值飆升至超過7500億美元,佔該指數的10%左右。

  Back in 2000, Microsoft was the most valuable stock on the index, now it is a distant second to Apple with a value of $365bn.

  早在2000年的時候,微軟就是該指數中最有價值的股票,現在它的市值為3650億美元,遠遠落後蘋果。

  Away from the Nasdaq, shares in IBM were the biggest winner on the Dow, rising over 3% after it reported better-than-expected earnings on Monday.

  除了納達斯克指數之外,IBM的股票曾是道瓊斯指數最大的贏家,上漲了超過3%,此前該公司報告,週一的盈利高於預期。

  2

  蘋果新時尚:虛擬技術開發的三種趨勢

  What's Steve Cook planning for AR and VR gadgets? Here are three possibilities.

  Steve Cook對AR和VR裝置有何打算呢?有以下三種猜測。

  Apple is doing a great job of hinting that it's very serious about virtual reality. The company recently confirmed a Financial Times report that it hired VR expert and Virginia Tech computer-science professor Doug Bowman, also the head of the university's Center for Human-Computer Interaction. Apple has also acquired three companies working in either VR or AR ***augmented reality*** during the past year: AR company Metaio, motion capture startup Faceshift, and expression analysis company Emotient.

  蘋果公司不斷向公眾預示了其對虛擬現實技術的高度重視。蘋果公司在最近的財經時報上一則報道中證實其僱用了VR專家以及Virginia理工大學電腦科學教授Doug Bowman,Doug Bowman同時也是這個大學人機互動中心的帶頭人。在過去一年中蘋果公司也與其他三家VR和AR公司展開合作,他們分別是:Metaio AR公司,Faceshift動作捕捉公司,Emotient表情分析公司。

  So what does Bowman's hire suggest Apple has planned for VR and AR? It's impossible to know for sure, but here are three possible scenarios.

  Bowman的僱用預示著蘋果公司在VR和AR方面會有何計劃?暫時還不能肯定,有以下三種猜測。

  1. A headset to replace the iPhone.

  1.頭戴裝置將取代iphone。

  Piper Jaffray senior analyst Gene Munster recently told the Wall Street Journal he thinks Apple is pursuing an AR product, like electronic glasses or an Apple version of Google Glass, that could potentially replace the iPhone one day. This type of device could allow consumers to scroll through applications without obscuring visibility of the real world. Even if Apple has no official plans to produce such a product, Munster told the WSJ that Apple will still allocate resources to the technology "just to hedge their bets," and that he thinks Apple has a small team of people working on AR.

  Piper Jaffray公司高階分析師Gene Munster最近告訴華爾街日報,他認為蘋果公司正在研發一種AR裝置類似於蘋果版谷歌眼鏡,這類產品很有可能會取代iphone。這類裝置在允許使用者使用各種APP時也能顧及到周圍的世界。即使蘋果目前沒有明確計劃要生產這類產品,但根據Munster向華爾街日報提供的資訊,蘋果公司將會調配一部分研發資源用於該技術的發展。“蘋果這樣的做法是設法對衝賭注”並且他認為蘋果有一小部分員工正在對AR產品進行研究。

  2. A gadget to make all screens a thing of the past.

  2.開發出一種裝置使得所有的帶螢幕的產品成為過去。

  Dreaming even bigger, Apple could be envisioning a headset that would make all other products with a screen--tablets, computers, TVs--obsolete, as suggested by Tech Insider. VR has been referred to as "the last medium," suggesting that as soon as VR and AR technology reach a tipping point of consumer adoption, there will be no need for any other device with a screen. Everything from computing to entertainment to apps will be achievable through one singular device.

  隨著蘋果公司對未來想象的不斷髮展,根據Tech Insider的訊息,蘋果公司可能正在設計一種頭戴裝置,這種產品使得其他所有帶螢幕的產品如平板電腦,普通電腦以及電視裝置成為歷史。VR也被稱為是最終媒介,一旦VR和AR消費產品普及開來,人們將不再需要帶有螢幕的裝置了。所有的電腦運算和娛樂以及APP使用都可以通過一個裝置完成。

  3. Apple's electric car.

  3.蘋果電動汽車。

  Despite Bowman's extensive experience in VR and AR, there is also a chance that his hiring is actually related to Apple's secretive car project. Why? As the FT reported, car companies including BMW have been experimenting with "gesture control," where drivers can use physical gestures to control infotainment systems. The benefit of the technology is the ability to operate electronic features while continuing to look at the road ahead, rather than look down at a screen and risk distracted driving. While it seems unlikely that Apple would hire a VR expert for something other than VR, Bowman's expertise in "human-computer interaction" does lend itself to this type of technology.

  儘管Bowman在VR和AR領域經驗豐富,蘋果公司僱用他還有可能是和蘋果公司的祕密汽車計劃有關。為什麼?FT報道說,寶馬汽車公司已經在嘗試姿勢控制,通過駕駛者動作來控制汽車娛樂系統。這樣的好處是駕駛員可以在操作電子裝置的同時還能專注開車,而不是看著螢幕分心駕駛。雖然蘋果公司貌似僱用了一個VR專家來研發汽車看起來不太靠普,但是Bowman的“人機互動”這方面的專長在汽車製造方面還是有用武之地的。

  Regardless of Apple's specific plans, it's hard to imagine the company not offering some sort of product or service related to VR and AR technology in the next few years. Investment in the sector has grown for the past six consecutive quarters, helping the industry claim a spot on Inc.'s most recent list of the Best Industries for Starting a Business.

  不管蘋果公司有沒有確定詳細計劃,我們難以想象接下來幾年蘋果公司不去涉足VR和AR領域。這領域的投資在過去連續6個季度一直在增長。有助於這個產業在新興產業名單上佔據一席之地。

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