哈根達斯創意宣傳海報圖片

　　哈根達斯***Haagen-Dazs***作為美國冰激凌品牌,1921年由魯本馬特斯***Reuben Mattus***研製成功,對於這個品牌的冰淇淋我們想到都會覺得誘人，下面是由小編為大家整理的，希望你會喜歡!

　　哈根達斯創新宣傳海報圖片

　　哈根達斯英文廣告賞析

　　Some people say that Haagen-Dazs may be the most selling concept of ice cream brand, it is expensive because of love. It is because of its expensive to meet a lot of petty bourgeoisie and vain psychological. For many people, it is the pursuit of high quality of life to enjoy the symbol, coupled with its "pure natural raw materials processing" and "high quality", making it the ice cream market high-end brand.

　　As Haagen-Dazs in China's positioning is the high-end brand of ice cream market, the target customers locked in urban white-collar workers, have a certain economic base, the pursuit of high quality of life of the crowd, therefore decided to print advertising mainly in the form of the main.Because television advertising coverage is too broad and too loose, and print ads more targeted than television ads. Color sense, a strong sense of quality print ads can more easily lock the appropriate consumer groups.

　　Haagen-Dazs advertising around the theme of the appeal: "had a 'enjoy, perfect' life." Haagen-Dazs advertising is an important concept - romantic emotions, it hopes to pass to people's information is: we do not just a cold drink, but also a way of life, a romantic expression. So that "Haagen Dazs moment" feeling from the lips and teeth of the sublimation of the soul of the most wonderful experience. Haagen-Dazs most famous one slogan is: "love her, ask her to eat Haagen-Dazs." This will be the sweet taste and love the perfect combination of slogans, like "love buzzwords" the sameQuickly in Beijing, Shanghai, Guangzhou, Shenzhen and other cities spread. For a time, Haagen-Dazs ice cream has become a fashion crowd rush urban fashion food, Haagen Dazs around the "love" spared the article - it sells not only ice cream, but "sweet moment" is a symbol of romanceExperience.

　　Second, reasonable ingredients

　　Haagen Dazs print ads to fine screen shows its advertising audience is mainly in the income pyramid peak, the pursuit of fashion, young consumers. It will target their own customer base in those who focus on sensory enjoyment, pay attention to taste, romantic and wealthy young consumers. Such consumers are mainly divided into two categories: First, the family rich, food and clothing worry-free young people, people of this age do not have family burden, A family, they live independently, holding a generous salary, this age is the cause of life into the peak of the stage, there is the pursuit of utilitarian psychology. These two types of consumer groups have two common characteristics of consumption, one that is the most expensive the best, most able to show their grade. Especially in the same kind of human comparisons, this high consumption is increasingly showing a growing momentum. Second, the pursuit of exquisite, and perfect. The Haagen Dazs print ads show the information: love yourself, let yourself get the full emotional and spiritual enjoyment. This is to cater to the crowd of consumer psychology and leisure to enjoy the way of life - in the process of consumption into a happy feeling.

　　Haagen Dazs most of the print ads cleverly conceived, creative unique, to show people a sense of ice cream with the past completely different ice cream products, causing great interest. Haagen-Dazs print ads just fit the brand in the hearts of young people is a symbol of romance and natural, noble, refined quality of this psychological. Love in the young people are eager to a romantic experience, and for the young white - collar family, are in the pursuit of quality of life of natural, outstanding. Inspired by the brand, the narcissistic men and women petty bourgeoisie, the first love of the boys and girls, or love of men and women, are invariably to Haagen Dazs. Ice cream contains the meaning of emotion, surrounded by the feeling of being loved, just as in the clouds that sweet, dreamy, quiet enjoyment.

　　Haagen-Dazs ads in addition to emphasizing their emotional appeal, there are special highlight it exquisite quality of the ad. This series of ads, the different flavors of ice cream ball and its corresponding raw materials in a print ad show, fine picture directly shows that each of its raw materials are carefully selected. Advertising creative point is: each Haagen-Dazs are the best quality, each product has a story behind. Consumers not only taste of ice cream, as well as Haagen-Dazs exquisite culture.

　　Third, unreasonable ingredients

　　Haagen-Dazs ads are mainly print ads, the reason is mainly to be more targeted. But now with the development of the Internet age, the power of the network can not be ignored. When searching for Haagen-Dazs ads online, only a small amount of print ads and one or two video ads can be found. Although Haagen-Dazs ads are exquisite, but the number is very small. And most of its advertising products appear in the image of Hagen Dazs iconic ice cream box, there will be no specific image of the ice cream. Although this can enhance the public recognition of the Haagen-Dazs logo, but it is very unique and beautifully produced image of the product has not been reflected, but also a shortcoming.

　　The latest Hagadas ad, invited from the good voice of China out of the star Jake Jun Yi endorsement, like

　　To use its chocolate color for Haagen Dazs chocolate flavors of ice cream for the endorsement, but the whole screen color is very bleak, and chocolate color skin, chocolate color clothes, chocolate color sofa, and a chocolate ice cream, the whole to People feel the lack of sense of screen and realism, but not the original Haggadas should be "aristocratic", I think this is the failure of a comparison of advertising.