安踏英文廣告詞

　　廣告一詞，據考證是一外來語。它首先源於拉丁文advertere，其意為注意，誘導，傳播。下面是小編帶來的關於，歡迎閱讀!

　　——連續五年，我們都殺入四強，卻與冠軍無緣 ——有人說，這是沒有冠軍命

　　——我們不相信宿命

　　——只相信，在場上拼命

　　——四強還能更強

　　——越磨礪越光芒

　　——安踏永不止步

　　——Five years. Final four. No championship.

　　——They said it was fate.

　　——We don't believe in fate.

　　——We believe, on the court, fight.

　　——Final four is not final.

　　——Meant to be conquered is the obstacle.

　　——Anta, keep moving.

　　Anta China Co., Ltd. Was founded in 1991, the Hong Kong International Investment Limited, the Anta Fujian Footwear Company Limited, Beijing Anta Oriental Sporting Goods Co., Ltd. More than 10 years, Anta companies adhering to the "peace of mind entrepreneurship, practical life, a hundred years brand" business philosophy, through unremitting efforts, has developed into the largest production and marketing-oriented integrated sporting goods enterprises. Anta logo: Chi:

　　The entire symbol for the letter "A" font body, by four different radius of the intersection of circular arc and sound into. The overall composition is simple and generous, dynamic. Graphic bright red color represents the vitality of ANTA and enterprising spirit. "Anta" is the Chinese "Anta" in English, in Greek means "the mother of the earth." But also reflects the ANTA people continue to innovate, dare to struggle and challenge the spirit of self-expression of the ANTA enterprises are determined to do the national "Anta", a century of "Anta" and the world's "Anta."

　　Product Description:

　　Anta is to promote individuality, advocacy through sports show themselves, so ANTA brand is the core of modern sports spirit. Anta and Nike is not the same path, Nike pursuit of sports, sports and sports to a certain type of items appear, and more Anta is a sports leisure image. Anta do not want to do the Chinese Nike, but to do the Chinese Anta, Anta world. Is to establish their own distinct personality, become "China and the world like the Anta". Product Positioning:

　　16- to 28-year-old crowd,

　　Belonging to high-end products

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　　Sports products ad appreciation:

　　Case Background

　　Anta is mainly engaged in the design, development, manufacture and marketing of ANTA brand sports shoes, clothing and accessories, is the leading sports brand, since 2001, ANTA has 6 years to become China's sports shoes market share of the first brand.

　　Brand official website carrying ANTA dealers, media, investors, consumers and other multiple communication responsibilities of the audience, in the creative design, we strive to style in simple, atmosphere, in the transfer on the fashion, innovation; strive to shape the ANTA brand international imageAnd fashion characteristics. The site to "Keep Moving" never stop "as the creative concept, the main KV loop structure of a" more than "the brand world, not only convey the brand spirit of Anta, but also reflects the brand vitality of Anta, with various target audiences Communication to achieve a good impression.

　　ANTA will never stop Keep Moving ...

　　Background music:

　　We are the champions This is a very inspirational song "We are the champion", and the screen content is very appropriate, Anta never stop, everyone is the champion, as long as you never stop working hard.

　　Description:

　　Anta in the second half of 2006 launched its new ad - We are the champions. Accompanied by the "Anta, Keep moving never stop," the atmosphere and inspirational advertising language. The advertisement screen is composed of one athlete's sweaty but sadly fragmented, supplemented by a highly motivating copy of "Let the Scar be Your Medal," emphasizing "Let the world's injustice bow in front of you!" Inspiring people to rise up with Fight their own fate, telling young people to face life attitude.Relative to the simple product introduction of the ad, it is undoubtedly unique. I believe that as long as people see this slogan, will feel the power forward! Keep moving never stop ... ...

　　"" Let the heart be your declaration, so that the scars become your medal, let the world unfair in front of you bow "" "Farmhouse in the unknown table tennis players, no one cheer on the country road running teenager, fence In the hard training practicing basketball player, scarred extreme sports enthusiasts, repeated failure of the weightlifting girl, accompanied by the queen of the band "We are the champion" rhythmic music, Anta in September 2006 launched a new commercials, which is A picture of a strange but sincere face. Advertising ideas:

　　Advertising is ANTA products, but it does not directly describe the quality of the product, but an indirect expression, the athlete's strong will, unyielding spirit given to the product, so that the product has a human vitality.

　　Advertising is a little story about, high-pitched music, hard training, coupled with incomparably passionate text, "Let the scars become your medal," but we never stop, the perfect combination of music and picture, People touched endlessly, and establish the vitality of Anta will never stop the brand image.

　　Advertising appeals

　　Advertising appeals: young and lively, full of vitality, the pursuit of individuality. Thus, Anta will be its user base fixed in 14 years old to 26 years old between young consumers. Like adventure, the pursuit of challenges, unique personality, ahead of consumption, large number of groups, is the overall characteristics of these young consumers.

　　Ways of appeal:

　　Anta never stop advertising design in the emotional appeal, through the manufacture of mood to prompt advertising theme, to pull people's heartstrings, and make people memorable, the feelings of the Department of Huai. Therefore, the mood, although based on the ordinary but can play an unusual connotation, which belongs to a visual starting point, but far beyond the picture point of view, it creates a rendering of the atmosphere and mood to people a word A sense of endless aftertaste. In the design of advertising, the aesthetic will be integrated into the creative surface, cleverly "emotional input", through the use of a variety of lyrical techniques, the introduction of consumers, "emotion, blend of things, I blend, , The natural will make the consumer emotional resonance.

　　Anta never stop the emotional appeal of advertising the target audience is the consumer, and today's consumers are no longer purely the pursuit of material satisfaction, they not only require ads to inform them of the product information, and information on goods and artistic entertainment, To meet their psychological aesthetic needs, therefore, has a strong artistic and expressive emotional appeal advertising is always easy to attract the attention of consumers and interest, play a guiding role in consumption.

　　Ad appeal subject:

　　Focus on publicity product image, Anta this brand is through the efforts to be successful. "Peace of mind entrepreneurship, practical life, a hundred years brand" business philosophy

　　Overview

　　Anta is China's domestic sporting goods in the king! All along, Anta to the price for mass consumption, excellent design by the people's favorite! The pursuit of dynamic, the pursuit of excellence, the pursuit of beauty, which is ANTA to pass the information! It is the pursuit of sports spirit, but also for people to praise the other side!