英語六級巔峰閱讀附答案解析

　　下面是小編整理的，希望對大家有幫助。

　　In the first year or so of Web business, most of the action has revolved around efforts to Lapthe consumer market. More recently, as the Web proved to be more than a fashion. companieshave started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re lookingfor.

　　Nonetheless, many companies still hesitate to use the Web because of doubts about itsreliability. "Businesses need to feel they can trust the pathway between them and thesupplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limitingthe risk by conducting online transactions only with established business partners who aregiven access to the company's private intranet.

　　Another major shift in the model for Internet commerce concerns the technology available formarketing. Until recently, Internet marketing activities have focused on strategies to "pull"customers into sites. In the past year, however, software companies have developed tools chatallow companies to "push" information directly out to consumers, transmitting marketingmessages directly to targeted customers, Most notably, the Pointcast Network uses a screensaver to deliver a continually updated stream of news and advertisements to subscribers'computer monitors. Subscribers can customize the information they want to receive andproceed directly to a company's Web site. Companies such as Virtual Vineyards are alreadystarting to use similar technologies to push messages to customers about special sales,product offering, or other events.But push technology has earned the contempt of many Webusers. Online culture thinks highly of the notion that the information flowing onto the screencomes there by specific request. Once commercial promotion begins to fill the screenuninvited, the distinction between the Web and television fades. Thar's a prospect thathorrifies Net purists.

　　But it is hardly inevitable that companies on the Web will need to resort to push strategies tomake money, The examples of Virtual Vineyards, Amazon and other pioneers show that aWeb site selling the right. kind of products with the right mix of interactivity, hospitality, andsecurity will attract online customers, And the cost of computing power continues to free fall,which is a good sign for any enterprise setting up shop m silicon. People looking back 5 or 10years from now may well wonder why so few companies took the online plunge.

 

　　大約在網上交易的第一年中，大部分業務活動都是圍繞著努力開拓消費者市場而進行的。最近，隨著網路被證明不是一時的時髦後，公司間才開始在網上交易產品和提供服務。公司間的這種交易方式能行得通是因為商人一般都知道自己所需要的產品。

　　[1]然而，許多公司由於懷疑網路的可靠性，仍對網路的使用猶豫不決。[2]Forrester研究中心的資深分析家Blane Erwin說，“交易雙方需要認識到他們可以信賴銷售商和供應商之間的途徑。”有些公司只向固定交易夥伴提供公司內部的區域網接點，它們通過這種線上交易方式來達到降低風險的目的。

　　網路商業模式的另一個重大變化是營銷策略的變化。直到最近，網際網路上的銷售活動重點是把使用者“吸引”到自己的網站上來。[3]然而，就在去年，軟體公司開發出了新的技術，能讓公司直接向用戶“推銷”資訊——將銷售資訊直接傳送給特定的使用者。最突出的例子是Pointcast網路，該網路使用一種螢幕保護系統，將最新的資訊和廣告不斷地傳送到使用者的計算機顯示器上。使用者可以定製想要的資訊，然後直接進入某個公司的網站。像Virtual Vineyards這樣的公司已經開始使用類似的策略將有關特價商品、產品推銷或其他活動的資訊“推”向用戶。但是，推銷策略遭到許多網上使用者的鄙視。[4]網上文化珍視這樣一個概念，即資訊應傳送給那些提出需求的使用者。一旦商業廣告不請自來地充斥著電腦螢幕，網路與電視就沒多大差別了。這樣的前景令網路純粹主義者感到不安。

　　[5]但是，網上公司完全可以避免使用“推銷”策略來賺錢。Virtual Vineyards和Amazon以及其他開拓者的例子表明：網站銷售對路的產品，加相互合作、禮貌周到、安全可靠這幾方面恰到好處地結合起來，將同樣能吸引網上客戶。計算機的運算能力成本不斷下降，這對於企事業單位在計算機上建立銷售點—個好兆頭。只要回顧一下過去5到10年的歷史，人們很可能會感到奇怪：為什麼如此少的公司嘗試線上服務呢?


 

　　1.What do we learn about the present Web business?

　　A*** Web business is no longer in fashion.

　　B*** Business-to-business sales are the trend.

　　C*** Web business is prosperous in the consumer market.

　　D*** Many companies still lack confidence in Web business.

　　2.Established business partners are preferred in Web business because____________.

　　A*** they are more creditable than others

　　B*** they specify the products they want

　　C*** they have access to the company's private intranet

　　D*** they are capable of conducting online transactions

　　3.Pointcast Network is most probably_______________.

　　A*** a company that develops the latest push software

　　B*** a tool that promotes a company's online marketing

　　C*** the firs! company that used an online push software

　　D*** the most popular software that helps a company push

　　4.Net purists arc most worried that_________________.

　　A*** only the requested information comes to the screen

　　B*** the Net is filled with commercial promotion

　　C*** the difference between the Web and TV will fade

　　D*** push technology will dominate the screen of the computers

　　5.What does the author intend to express by mentioning Amazon'?

　　A*** Its success is attributed to push strategies.

　　B*** It is prosperous without push strategies.

　　C*** It is highly concerned about the cost of computing power.

　　D*** It is a good example of the flourishing online business.


 

　　1.對於目前的網路商務我們知道什麼?

　　A***網路商務不再時興。

　　B***企業對企業電子商務是潮流。

　　C***網路商務在消費市場正興旺。

　　D***許多公司對網路商務依然缺少自信。

　　[D]第2段開頭的Nonetheless表明該句與首段提到的內容有轉折關係，而D與該句內容相同，為本題答案。

　　2.在網路商務中已建立關係的商業夥伴是優先的，因為____________。

　　A***他們比其他人更可信

　　B***他們能詳細說明自己想要的產品

　　C***他們擁有進入公司專用內部網的權利

　　D***他們能夠進行網上交易

　　[A]由第2段最後一句可知公司這樣做的原因是為“控制風險”，而再由上文中的reliability，trust等詞可看出風險問題是源於“信譽”問題，只有A與該段所說的核心意思相符，故選A。

　　3.Pointcast Network最可能是_____________。

　　A***研發最新推銷軟體的公司

　　B***促進公司網上營銷的工具

　　C***第一家使用網上推銷軟體的公司

　　D***幫助公司進行推銷的最流行軟體

　　[A]第3段第4句開頭的Most notably表明該句提及的Pointcast Network是說明上一句觀點的例子，由此可見，Pointcast Network應為一家開發軟體的公司，因此A為本題答案。

　　4.網路純粹主義者最擔心______________。

　　A***只有被需求的資訊顯示在螢幕上

　　B***網路中滿是商業促銷

　　C***網路和電視的區別會淡化

　　D***網上推銷技術將掌控螢幕

　　[D]第3段末句開頭的That's a prospect表明前面提到的內容就是使網路淨化者覺得擔憂的問題，上文說網路廣告不應像電視那樣不請自來，由此可見，網路淨化者最擔心的是以後電腦螢幕會被不請自來的廣告佔據，因此D為本題答案。

　　5.關於亞馬遜我們能推斷出什麼?

　　A***其成功源於網上推銷策略。

　　B***它沒有采用推銷策略，仍很繁榮。

　　C***它對計算能力的花費高度關注。

　　D***它是繁榮的網路商務的一個很好的例子。

　　[B]末段首句中的hardly inevitable***不是不可避免***表明有些公司不使用“推銷”策略也可取得成功，第2句以Amazon為例說明這個觀點，由此可見,B正確而A錯誤。